Marketing Manager CV Example & Writing Guide

Marketing manager CVs live or die on metrics. Every campaign, channel, or initiative should be anchored to a number: pipeline generated, CPL reduced, conversion rates improved, email open rates lifted. Hiring managers want to know: can you drive measurable growth? ATS systems at most companies filter for specific channel keywords — SEO, paid acquisition, CRM, HubSpot, Salesforce, email marketing — before a human ever reads your application. A strong marketing manager CV also demonstrates strategic thinking alongside execution: you set objectives, ran campaigns, measured results, and iterated. Show all four.

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Marketing Manager CV Example — Sample

Alex Johnson

Marketing Manager

alex.johnson@email.com · London, UK · linkedin.com/in/alexjohnson

Professional Summary

Marketing manager with 6 years of experience in B2B SaaS. Managed €1.2M annual marketing budget across SEO, paid search, email, and events. Grew organic pipeline by 180% in 18 months and reduced CPL by 34% through channel mix optimisation.

Experience

Marketing Manager

Operis (B2B SaaS)

Jun 2021 – Present
  • —Owned full-funnel marketing strategy: SEO, paid search, LinkedIn, email, and events — managing €800K annual budget
  • —Grew organic traffic from 12K to 44K monthly sessions in 18 months; organic pipeline contribution up 180%
  • —Launched ABM programme targeting 200 enterprise accounts, resulting in 32 new opportunities and €1.1M in pipeline

Digital Marketing Executive

Treedot Agency

Aug 2018 – May 2021
  • —Managed Google Ads and LinkedIn campaigns with combined spend of €300K/year, averaging 3.2x ROAS
  • —Rebuilt email nurture sequences in HubSpot; increased MQL-to-SQL conversion from 14% to 23%
  • —Produced monthly performance reports for 8 clients, tracking CPL, CAC, and pipeline attribution

Skills

SEO, Google Ads, LinkedIn Ads, HubSpot, Salesforce, email marketing, ABM, content strategy, analytics (GA4, Mixpanel), budget management, A/B testing

Sample CV for illustration. Build yours free with CVmake — AI fills in your real details.

How to write a Marketing Manager CV Example: 6 key tips

  • 1

    Every bullet should include a metric — no exceptions for a marketing CV

  • 2

    List all tools explicitly: HubSpot, Salesforce, Marketo, GA4 — ATS filters scan for these

  • 3

    Show channel breadth but indicate depth in your primary channels

  • 4

    Include budget ownership — "managed €500K annual budget" signals seniority

  • 5

    Demonstrate ROI thinking: not just what you ran, but what it returned

  • 6

    Tailor your summary for B2B vs B2C roles — the keywords are different

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