Social Media Manager CV Example & Writing Guide

Social media manager CVs must be entirely metrics-driven. Follower counts, engagement rates, impressions, CPM, ROAS, and community growth figures are the signals hiring managers look for. Without numbers, social media CVs read as activity lists rather than records of impact. ATS systems filter for platform names (Instagram, LinkedIn, TikTok, Twitter/X, YouTube), tool names (Hootsuite, Sprout Social, Buffer, Meta Ads Manager, Creator Studio), and capability keywords (paid social, influencer marketing, community management, content calendar). Show both organic and paid experience if you have both — the hybrid profile commands a significant salary premium.

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Social Media Manager CV Example — Sample

Alex Johnson

Social Media Manager

alex.johnson@email.com · London, UK · linkedin.com/in/alexjohnson

Professional Summary

Social media manager with 5 years of experience growing B2C and B2B brand channels to 200K+ combined followers. Managed £180K annual paid social budget. Grew TikTok channel from 0 to 84K followers in 6 months through trend-led organic content strategy. Strong background in both organic growth and Meta/LinkedIn paid campaigns.

Experience

Social Media Manager

Vella Beauty

Jan 2022 – Present
  • —Manage Instagram (180K), TikTok (84K), and Pinterest channels — grew combined following by 240% in 18 months
  • —Built and executed paid social strategy on Meta and TikTok (£120K/year spend), achieving average 4.1x ROAS
  • —Launched influencer gifting programme — 60 micro-influencers generating 4.2M organic impressions in Q4 2023

Social Media Executive

Brightfield Agency

Mar 2019 – Dec 2021
  • —Managed social content calendars for 6 FMCG and lifestyle clients across Instagram, Facebook, and LinkedIn
  • —Grew a client's LinkedIn following from 2.1K to 18K in 12 months through thought leadership content programme
  • —Ran monthly performance reporting in Sprout Social and presented to client leads, tracking engagement and reach

Skills

Instagram, TikTok, LinkedIn, Facebook, Pinterest, YouTube, Meta Ads Manager, LinkedIn Campaign Manager, Hootsuite, Sprout Social, Canva, community management, influencer marketing, content calendars

Sample CV for illustration. Build yours free with CVmake — AI fills in your real details.

How to write a Social Media Manager CV Example: 6 key tips

  • 1

    Lead every bullet with a metric: follower growth, engagement rate, ROAS, impressions

  • 2

    List every platform you've managed: Instagram, TikTok, LinkedIn, YouTube, Pinterest

  • 3

    Include both organic and paid experience — the hybrid profile is most in demand

  • 4

    Mention content production skills: photography, video editing, Canva, CapCut, Adobe

  • 5

    Show you understand analytics: engagement rate, reach, click-through, conversion tracking

  • 6

    Tailor your CV for B2B (LinkedIn-heavy) vs B2C (TikTok, Instagram) roles

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