Why your CV matters (and what recruiters actually do)
Recruiters usually scan a CV fast, looking for role fit, evidence of impact, and clarity. A strong CV makes it easy to answer three questions:
- Can this person do the job?
- Have they done similar work before?
- Can I see results, not just responsibilities?
Step 1: Pick the right CV format
Choose a format based on your situation:
- Reverse-chronological (recommended): Work history first, newest to oldest. Best for most people.
- Skills-based (use carefully): Leads with skills, then experience. Helpful for career changes or gaps, but still needs proof.
- Hybrid: Skills summary + clear work history. Great when you want both. Keep it simple and ATS-friendly:
- One column layout
- Standard headings (Experience, Education, Skills)
- No text boxes, heavy graphics, or tables
Step 2: Write a clear header
Include only what helps a hiring team contact you and assess fit:
- Full name
- Location (city, country)
- Email + phone
- LinkedIn and/or portfolio link Skip:
- Full address
- Date of birth, photo, marital status (unless required in your region)
Step 3: Add a short professional summary
Write 2–4 lines that connect your background to the role. Template:
- Role + years of experience
- Domains or strengths
- Proof (1 metric or big outcome)
- What you want next Example:
- Product designer with 5+ years in B2B SaaS. Experienced in discovery, design systems, and shipping complex workflows. Improved activation by 18% on a self-serve onboarding redesign. Looking for a role focused on platform UX.
Step 4: Tailor your CV to the job description
Tailoring is the difference between “nice CV” and “interview.” Do this every time:
- Copy the job’s key requirements into a checklist
- Match your experience to each one (using the same language when truthful)
- Move the most relevant projects/roles higher A simple rule:
- If the job mentions it, your CV should reflect it (if you have it)
Step 5: Write experience bullets that show impact
Strong bullets are specific and outcome-driven. Use this formula:
- Action verb + what you did + how you did it + result Weak:
- Responsible for improving the website Strong:
- Redesigned the landing page information architecture and hero messaging, increasing trial sign-ups by 22% over 6 weeks Good action verbs:
- Built, launched, redesigned, automated, led, improved, reduced, increased, delivered, partnered If you don’t have metrics:
- Use scope and signals: “for 30+ stakeholders,” “across 12 markets,” “reduced steps from 9 to 5,” “cut turnaround time by ~1 day”
Step 6: Keep skills scannable (and honest)
Group skills into 2–4 buckets. Example:
- Tools: Figma, Notion, Jira
- Methods: user interviews, usability testing, A/B testing
- Core skills: product thinking, interaction design, information architecture Avoid rating yourself with bars or “expert/intermediate” unless asked.
Step 7: Education and certifications
Include:
- Degree, school, graduation year (optional if long ago)
- Relevant certifications (only if recognized or role-relevant) If you’re early career:
- Add 1–3 relevant courses, projects, or awards.
Step 8: Make it ATS-friendly
Most applicant tracking systems prefer clean text. ATS checklist:
- Use standard section titles
- Save as PDF (unless the application asks for .docx)
- Avoid icons instead of words (e.g., use “Email:” not an envelope symbol)
- Use consistent dates (e.g., 2023-05 to 2024-02)
- Ensure your name and contact details are plain text
Common CV mistakes to avoid
- Too long: aim for 1 page (early/mid) or 2 pages (senior)
- Generic summary that could fit anyone
- Bullets that list tasks without outcomes
- Dense paragraphs (use bullets)
- Inconsistent formatting and messy alignment
- Old or irrelevant roles taking up space
A quick final CV checklist (copy/paste)
- CV matches the job description keywords (truthfully)
- Summary is specific and role-relevant
- Each role has 3–6 impact bullets
- Most recent and most relevant experience is easiest to find
- Skills are grouped and scannable
- File name is clean (FirstName-LastName-CV.pdf)
- No spelling errors (read it out loud once)
Bonus: A simple structure you can follow
- Header
- Summary
- Experience
- Education
- Skills
- (Optional) Projects / Certifications / Volunteering