Copywriter CV Example & Writing Guide

A copywriter's CV must do one thing above all else: demonstrate excellent writing. Vague claims like "creative communicator" or "passionate storyteller" are the fastest way to a rejection. The best copywriter CVs are specific about the type of copy (ad copy, email, UX, direct response, brand, technical), the mediums (TV, digital, OOH, social, CRM), and the outcomes (CTR improvements, conversion lifts, award wins). Hiring managers read CVs as writing samples — so every word choice matters. ATS systems filter for platform and tool names: Google Ads, Mailchimp, HubSpot, Adobe Copy, and specific copy disciplines.

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Copywriter CV Example — Sample

Alex Johnson

Senior Copywriter

alex.johnson@email.com · London, UK · linkedin.com/in/alexjohnson

Professional Summary

Copywriter with 6 years of experience in integrated campaigns, digital advertising, and CRM across FMCG and fintech. Wrote campaigns for brands including HSBC, Innocent Drinks, and Gymshark. Won a D&AD Pencil in 2023 for a digital OOH campaign. Specialises in brand voice, performance copy, and email sequences.

Experience

Senior Copywriter

Fold Creative Agency

Mar 2021 – Present
  • —Lead copywriter on integrated campaigns for FMCG and fintech clients — TV, digital, OOH, and social
  • —Wrote D&AD Pencil-winning digital OOH campaign for Innocent Drinks (2023 category: Direct)
  • —Developed brand voice guidelines for 3 clients; guidelines adopted as internal writing standards across teams of 15–40

Copywriter

Greenlight Digital

Jan 2019 – Feb 2021
  • —Wrote Google Ads copy across 12 client accounts — A/B testing improved average CTR by 34% over 6-month period
  • —Produced monthly email newsletter for fintech client (85K subscribers): average 38% open rate, 6.1% CTR
  • —Rewrote onboarding email sequence for SaaS client — completion rate increased from 41% to 67% within 3 months

Skills

Brand copywriting, direct response, UX copy, email copy, advertising copy (TV, digital, OOH), Google Ads, Facebook Ads, HubSpot, Mailchimp, CMS (WordPress, Contentful), tone of voice, A/B testing, SEO basics, Figma (for UX copy)

Sample CV for illustration. Build yours free with CVmake — AI fills in your real details.

How to write a Copywriter CV Example: 6 key tips

  • 1

    The CV must be well written — weak word choices on a copywriter's CV are disqualifying

  • 2

    Specify copy disciplines: brand, direct response, UX, email, ad copy — they are distinct skills

  • 3

    Quantify where possible: CTR improvements, open rates, conversion lifts

  • 4

    Link to portfolio — a copywriter without a portfolio link will not be shortlisted

  • 5

    Include awards, shortlists, or press coverage for campaigns you've worked on

  • 6

    List tools: HubSpot, Mailchimp, Google Ads, Contentful — ATS still scans for these

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