SEO Specialist CV Example & Writing Guide
SEO specialist CVs live and die on traffic numbers and ranking improvements. Percentage increases in organic traffic, keyword ranking movements, domain authority improvements, and revenue attributed to organic search are the signals hiring managers look for. Vague claims like "improved SEO performance" get ignored; "grew organic traffic from 12K to 180K monthly sessions in 18 months" gets interviews. ATS systems filter for specific tools: SEMrush, Ahrefs, Screaming Frog, Google Search Console, Google Analytics 4, Moz, Surfer SEO, and Clearscope. Technical SEO and content SEO are distinct profiles — show which you specialise in while demonstrating awareness of both.
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SEO Specialist CV Example — Sample
Alex Johnson
SEO Manager
alex.johnson@email.com · London, UK · linkedin.com/in/alexjohnson
Professional Summary
SEO specialist with 5 years of experience in B2B SaaS and e-commerce. Grew organic traffic from 12K to 180K monthly sessions across two roles through technical SEO audits, content strategy, and link building. Expert in Ahrefs, SEMrush, Screaming Frog, and GSC. Strong technical SEO background including Core Web Vitals, structured data, and log file analysis.
Experience
SEO Manager
Vaultify (B2B SaaS)
- —Grew organic traffic from 8K to 120K monthly sessions in 20 months — now 62% of all new pipeline
- —Led technical SEO overhaul: fixed 2,400 crawl errors, implemented structured data, improved Core Web Vitals score from 41 to 89
- —Built programmatic SEO content programme (160 landing pages) ranking for 3,200+ keywords in under 12 months
SEO Specialist
Merchant Lab (E-commerce Agency)
- —Managed on-page and technical SEO for 8 e-commerce clients — average organic traffic increase of 74% across portfolio
- —Conducted link building outreach generating 320+ high-quality backlinks for clients across 18 months
- —Implemented Screaming Frog audits and GSC analysis workflow adopted by entire 6-person team
Skills
Ahrefs, SEMrush, Screaming Frog, Google Search Console, Google Analytics 4, Surfer SEO, Clearscope, Moz, Core Web Vitals, structured data (JSON-LD), technical SEO, content strategy, link building, keyword research, log file analysis, Python (SEO automation)
Sample CV for illustration. Build yours free with CVmake — AI fills in your real details.
How to write a SEO Specialist CV Example: 6 key tips
- 1
Lead with traffic numbers — monthly sessions, growth percentage, and time period
- 2
Separate technical SEO achievements from content SEO: they show different capabilities
- 3
List all tools explicitly: Ahrefs, SEMrush, Screaming Frog, Surfer SEO, GSC — ATS needs exact names
- 4
Include structured data, Core Web Vitals, and crawl experience for technical SEO roles
- 5
Show attribution: what % of leads or revenue came from organic? That connects SEO to business
- 6
Mention content collaboration: briefing writers, content calendar, and editorial process
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