Sales Manager CV Example & Writing Guide
Sales manager CVs are judged almost entirely on numbers. Quota attainment, revenue generated, team performance, pipeline value, deal sizes, conversion rates — these are the signals that get interviews. If your CV doesn't have at least one hard number per experience bullet, rewrite it before applying anywhere. ATS systems in sales filter for specific keywords: CRM platforms (Salesforce, HubSpot), methodologies (MEDDIC, Challenger, SPIN), and seniority signals like "quota," "territory," "pipeline," and "forecast." Hiring managers also look for evidence of leadership: did you build a team, train reps, or create playbooks? Show both individual performance and team impact.
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Sales Manager CV Example — Sample
Alex Johnson
Sales Manager — Mid-Market
alex.johnson@email.com · London, UK · linkedin.com/in/alexjohnson
Professional Summary
B2B SaaS sales manager with 7 years of experience — 4 as an individual contributor, 3 as a team lead. Consistently exceeded quota (avg. 118% over 3 years as manager). Built and scaled an 8-person mid-market AE team from scratch, growing ARR from €2M to €7.4M in 24 months.
Experience
Sales Manager — Mid-Market
Flowpoint (B2B SaaS)
- —Manage a team of 8 mid-market AEs; team consistently at 105–125% of quarterly quota
- —Grew mid-market ARR from €2M to €7.4M in 24 months through hiring, coaching, and process improvements
- —Implemented MEDDIC qualification framework — reduced average sales cycle from 94 to 61 days
Account Executive
Stackworks
- —Closed €1.8M in new ARR in FY2020, finishing at 132% of quota — #1 AE in EMEA
- —Managed full-cycle enterprise deals (€80K–€300K ACV) from prospecting to close
- —Built territory plan from scratch, growing qualified pipeline from €0 to €4.2M in 12 months
Skills
B2B SaaS sales, MEDDIC, Challenger Sale, Salesforce CRM, HubSpot, pipeline management, forecasting, territory planning, team coaching, hiring, sales enablement
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How to write a Sales Manager CV Example: 6 key tips
- 1
Every bullet must have a number — quota percentage, ARR, deal value, conversion rate, team size
- 2
State your quota and attainment explicitly — hiring managers will ask if it's not there
- 3
Include CRM platforms (Salesforce, HubSpot) and sales methodologies (MEDDIC, Challenger)
- 4
Show leadership impact separately from individual performance if you manage a team
- 5
Tailor your CV for the motion: enterprise, mid-market, SMB, PLG, inbound, outbound
- 6
Keep it to two pages — and make the numbers visible at a glance, not buried in prose
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